‘Your order will be delivered by a literature teacher.’ Behold the latest, weirdest ad campaign to hit Moscow.

The aptly named delivery service “Delivery Club” has launched a new outdoor advertising campaign in Moscow, papering streets, subway cars, and train stations with posters that show couriers smiling beneath descriptions of their other careers and personal lives. The ads have been a laughing stock on social media because the delivery people working for the service are apparently qualified for far more challenging jobs, while juggling sometimes significant personal burdens.