New feminist ad campaign by Reebok Russia features cunnilingus joke that’s promptly deleted

On February 7, the Russian branch of the footwear and apparel company Reebok unveiled its new advertising campaign. Titled “Ni v kakie ramki” (Out of Control), the promotion is intended to “dispel myths about traditional male and female professions.” The ads are modeled on the English-language “Be More Human” campaign, which focuses on “strong women.”